Market access for a global player – entering the maritime market with a new product
Reference Project for a customized market entry:
A global player targeted the maritime market with a 100 mio € business case.
-> The business case was in bad shape and started rolling.
Initial challenge
- A strategic conflict between a large corporation and a medium-sized plant manufacturer blocked project work
- A sufficiently large plant prototype was missing
- Low competence in the maritime industry paralyzed strategy and project
- The legal type approval descriptions were not sufficient for the desired objectives
- The idea to develop an own plant prototype was missing
Successful result
- The strategy for own stamina in the market has been developed, adapted and implemented step by step
- The design rights have been clarified, adapted and extended
- The procedure for your own prototype has been developed
- The maritime requirements for the prototype have been clarified and are feasible
- A maritime prototype is designed, developed and manufactured with inland engineering at inland workshop
- The prototype has been successfully tested in an IMO approved institute
- The intellectual property rights for the procedure are secured (WO2012101026A1)
New Future
Business Case stabilized and further developed
